Lauren Gronek is a senior majoring in graphic design, with a certiﬁcate in liberal arts and management.
My research for this project centered on propaganda posters throughout the world. Speciﬁcally, how thought can be engineered negatively through words and design. My goal was to counteract the dangerous use of visual communication that is often found in propaganda. Through this work I wanted to send a message that thinking for oneself and seeking truth are important aspects of democracy. After extensive research, I was inspired to create an abstract message that allowed viewers to pull meaning for themselves, while focusing on broad themes of unity and action.
The greatest challenge was coming up with a visual that accurately spoke to the theme without explicitly portraying a certain issue or idea. I did not want this poster to push forward any speciﬁc views, but rather speak as a general call to action for democracy. The poster’s objective was to inspire others to be driven and passionate about their own cause. Whether it be supporting one’s right to vote, protest or push for action within government, I want observers to take the symbolism as they wish and use that inspiration to spark change.
Personally, I wanted to convey a critical yet inspiring message to the viewers. To me, this design alludes to the ways individuals have historically and currently worked to push democracy forward. The large blocks reference the ﬂag, but can also symbolize institutional issues that require reform. The people are meant to look small compared to the blocks, as I often feel small and powerless when faced with the daunting task of eliciting change. In this design the action and determination in working collectively creates momentum and thus moves a democracy forward. The overarching message I hoped to convey is that using your individual voice and uniting with others for a common cause is powerful enough to make a diﬀerence.
My favorite aspect of this poster is how relevant the message is today. Especially in this time, I hope this poster catches students’ interest and inspires them to take real action for democracy, equality and change in any way they feel convicted. All we need to start a movement is have the courage to step up, stick together, and continue pushing forward.